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Embarking on a fresh professional challenge, Emma Coates has left her position leading the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who was at the helm of the California club during its inaugural two seasons in the top-flight American league. Montoya stated in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. Now, I feel ready and excited to test my abilities in a different setting.”

Proven Developer

In her time at the helm in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the English top division.

Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's abilities: “Coates is an outstanding tactician, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”

“Her leadership qualities are exceptional of people and culture and has the strategic outlook we were searching for,” the CEO stated.

Bay FC's Journey

The California side experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before struggling to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their contributions and extend our best wishes with their new challenge. Emma, with Gemma, has played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” Step concluded.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has been integral to the promotion of several players to the national team, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff is now underway, to continue the progress of the WU23 program in the seasons ahead.